I’m a maker – a strategic thinker and multifaceted digital product designer that specializes in creating innovative digital experiences (web, mobile, app, smart TVs, gaming consoles, virtual reality, in-store installations, etc.). My approach combines strategic business acumen, technical knowledge, and hands-on design skills.
As a product designer, my role is to understand business objectives, understand user objectives, and design a full-stack solution.
A product designer is different from a visual designer, user experience designer, or UI/UX designer in that we must be able to understand and execute the user experience of a product as a whole; not purely as interaction (feel) or visual (look) design.
My process is typically made up of the following phases: